What is a Market?

A market is a medium/place that allows a buyer of a specific good or service to meet with a seller with specific good or service. There is a possibility of transaction to take place between the buyer and seller. The buyer must have something(money, services, or other) to successfully avail the good or service he is looking to buy.

Depending on the type of market the business strategy varies. There are 4 types of market and they are:-

  1. Consumer Market(Click here to read more about Consumer Market)
  2. Business Market(Click here to read more about Business Market)
  3. Global Market(Click here to read more about Global Market Market)
  4. Government Market(Click here to read more about Government Market)

Books on Marketing Management:

Free PDF: Marketing Management by Kotler

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