Microsoft has released beta version of Cortana for Android. Users of world’s most popular mobile device operating system can now compare Google Now with its rival from Microsoft.
Announced in a Windows Blog yesterday, this is a part of Microsoft’s master plan to make Windows 10 and its goodies cross-platform. Since the market share of Windows Phone is very small, it is a good move on Microsoft’s part not to tie their software technologies with hardware, namely Cortana, and ensure greater market penetration upon existing dominant players in mobile device market.
Microsoft plans to bring Cortana to iOS too, as an app. But whereas Android is an open source platform, users and developers have to face minimal trouble in modifying and customizing the OS, making it a lot easier for Microsoft to do so; iOS, on the other hand, is proprietary that makes it difficult for them to integrate and give option to replace Siri as personal assistant.
“The Cortana app can do most of the things Cortana does on your PC or on a Windows phone.”
Even so, Cortana experience on Android will be somewhat limited than in its native environment. “The Cortana app can do most of the things Cortana does on your PC or on a Windows phone. With the app, you can manage your hectic lifestyle by setting and getting reminders, searching the web on-the-go, tracking important information such as flight details as well as starting and completing tasks across all of your devices.”
Microsoft has already made several other services such as OneNote, Microsoft Office and others available on Android. This is Microsoft’s latest push to embrace other platforms and dominate in all of them rather than compete them as a bottled up entity.
Sadly, the beta version has only been released in US market. Microsoft says it will roll it out progressively all over the world in near future.